What is Demand Generation

Demand generation is a marketing strategy designed to build brand awareness and interest throughout the buyer lifecycle. It involves a variety of different campaigns and techniques, from buyer profiles and prospecting to content creation, email campaigns, events, and detailed data analysis. The goal is to establish your company as a trustworthy market expert, drawing potential customers into the sales funnel and interacting with them at every point in the conversion process in order to develop them into qualified leads.

Working closely with the sales team, demand generation can create a predictable sales pipeline for customer conversion. Reaching out to South Africa Phone Number List low-quality leads can cost the sales team significant amounts of time, as there’s no guarantee those prospects will be a good fit for your company’s offerings. The demand generation process helps prevent this by creating interest and trust in the company and nurturing leads through the conversion funnel before passing them on to the sales team. Getting potential customers interested in your products and services is essential to running a successful business.

It doesn’t matter how good your offerings are if no one knows about them in the first place. That’s why it’s important to have a strong demand generation strategy. Demand generation, in contrast, identifies potential prospects and shepherds them through the sales funnel, from initial interactions with a piece of content or the company website to direct marketing, demos, and other activities in order to produce quality leads. This allows the sales team to focus their time and energy on the prospects who are most likely to convert, improving sales numbers.