We’re Bloggers and owned by a group of authors and are not branded as the work of one particular writer. Group blogging started gaining traction in the mid-2000s but has seen a boom in 2013, especially among political writers (to target different niches and get their ‘voice’ and their ideas across).

The idea of group blogs is popular with bloggers because group blogs provide a broader audience for the work published by contributors. For example, if there are 5 contributors to a given group blog and each contributes on average 2 posts per week, then the blog has 10 posts a week. This is 10x more than any individual blogger would have been able to create on his/her own. The sheer number of articles allows for more linkbacks and provides more exposure to the material. It also means less work for each contributor individually which allows them to focus on other things that are important to them.

 Typically, each of the writers has their own niche, which is where he or she really shines. Often, a group blog is created because two or more writers support each other’s work and make money when they work together. It is difficult for small businesses to succeed with only one writer or author. They usually stick to a single topic or niche. Because of the similarities between each individual blog in this collection, they are usually formatted and designed to look and feel similar, so as to maintain the cohesiveness of the whole collection. The content is protected by copyrights, so it can be reproduced on other sites or used in any way.

Group blogs can provide support and information so they’re good for beginners who need to overcome self-doubt or get started blogging. After you have some confidence, you may prefer to have your own blog where you have total control, instead of sharing a blog with many other people.